Vision
"To globally be the preferred financial services provider of innovative solutions across Africa."
Mission
“Committed to exceeding the expectations of our customers and other stakeholders by providing competitive financial solutions while ensuring efficient service delivery and people empowerment."
Tagline
በሕብረት ሠርተን በሕብረት እንደግ!
United, We Prosper!
Aspirations
- Top 5 Private Banks in East Africa
- To be one of top 5 private bank in East Africa based on Asset size,
- Market Leader in Innovation & Digitization
- To be the market leader through investment in impactful, transformation innovation and digitization,
- Employer of Choice
- To be the employer of choice in financial industry,
- A Bank with Continuous Learning and Development Culture
- Creating and retaining a competitive and fulfilled workforce by driving a culture of continuous learning and development,
- Leader in Customer Centricity
- To set the industry benchmark in superior customer centricity to deliver outstanding customer value
- Superior Value to Customers and Other Stakeholders
- To set the industry benchmark in superior customer centricity to deliver outstanding customer value,
- Trusted Partner Across the Entire Value Chain
- To be at the forefront of strategic partnership as trusted partner with key players across the entire value chain,
- Known for Inclusivity in the Region and Beyond
- To be renowned for driving inclusivity across the region and beyond by serving our customers without prejudice.
